The Challenge
Spark had just gone through a major brand refresh, and there was a wide gap between the new identity and the assets still in circulation. The challenge was broad—ads, events, presentations, print. The goal: bring everything into a cohesive visual language while creating a scalable system.
Bringing the Brand to Life
As the lead design partner, Former drove the brand transition by producing a wide range of high-impact assets across digital + web, campaigns, presentations, events, and print. Each channel required its own optimization: digital assets needed to land in seconds, print needed clarity and pacing, data visualization needed to tell a compelling story.
Creating Long-Term Value
Over time, the work matured alongside the company, expanding its visual breadth and keeping the identity current. What began as one-off executions developed into a flexible system of templates and components—presentation frameworks, event materials, email structures, and sales tools—that allowed the team to produce new assets quickly and consistently. The result was a durable creative foundation that future designers could build on while maintaining the integrity of Spark.
