Spark
Spark is a modern brokerage platform built to help brokers scale faster, reduce backlog and build the insurance business of their dreams.
Brand Production
Digital and Social
Data Visualization
Sales Enablement
The Challenge
Spark had just gone through a major brand refresh, and there was a wide gap between the new identity and the assets still in circulation. The challenge was broad—ads, events, presentations, print. The goal: bring everything into a cohesive visual language while creating a scalable system.
Bringing the Brand to Life
As the company’s lead design partner, Former drove the brand transition by producing a wide range of high-impact assets across digital + web, campaigns, presentations, events, and print. Each channel required its own optimization: presentations needed narrative flow, tradeshow booths needed stopping power, emails needed clean, responsive templates. Over time, these assets evolved annually to keep the brand fresh and expand its visual range.
Creating Long-Term Value
Over time, the work matured alongside the company, expanding its visual breadth and keeping the identity current. What began as one-off executions developed into a flexible system of templates and components—presentation frameworks, event materials, email structures, and sales tools—that allowed the team to produce new assets quickly and consistently. The result was a durable creative foundation that future designers could build on while maintaining the integrity of Spark.
Other Projects
Services
Brand Design Extension
Presentation & Pitches
Digital & Social
Print & Out-of-Home
Data Visualization
Sales Enablement
Integrated Campaigns
Templates & Toolkits
ABOUT
Former has a simple belief: where you’ve been gives your next move its shape.
Every brand has a past, a trajectory, and an evolving identity. We’re familiar with this arc and know when a shift is on its way. Most businesses don’t need reinvention. They need a partner who understands provenance and can extend early foundations into considered advertising, campaigns, presentations, and real-world assets.
That’s the work we do: build what moves you forward.
89+
Brands partnered with
22+
Industries served
TEAM
Former is independently run by Chi Lee.
It is shaped by a decade of her former experience in strategy consulting, creative direction, and design advisory.
The studio is supported by a scalable network of designers, developers, and trusted collaborators brought in as projects grow.
Spark
Spark is a modern brokerage platform built to help brokers scale faster, reduce backlog and build the insurance business of their dreams.
Brand Production
Digital and Social
Data Visualization
Sales Enablement
The Challenge
Spark had just gone through a major brand refresh, and there was a wide gap between the new identity and the assets still in circulation. The challenge was broad—ads, events, presentations, print. The goal: bring everything into a cohesive visual language while creating a scalable system.
Bringing the Brand to Life
As the company’s lead design partner, Former drove the brand transition by producing a wide range of high-impact assets across digital + web, campaigns, presentations, events, and print. Each channel required its own optimization: presentations needed narrative flow, tradeshow booths needed stopping power, emails needed clean, responsive templates. Over time, these assets evolved annually to keep the brand fresh and expand its visual range.
Creating Long-Term Value
Over time, the work matured alongside the company, expanding its visual breadth and keeping the identity current. What began as one-off executions developed into a flexible system of templates and components—presentation frameworks, event materials, email structures, and sales tools—that allowed the team to produce new assets quickly and consistently. The result was a durable creative foundation that future designers could build on while maintaining the integrity of Spark.
Other Projects
Services
Brand Extension
Presentations
Digital & Social
Print & Out-of-Home
Data Visualization
Sales Enablement
Integrated Campaigns
Templates & Toolkits
ABOUT
Former has a simple belief: where you’ve been gives your next move its shape.
Every brand has a past, a trajectory, and an evolving identity. We’re familiar with this arc and know when a shift is on its way. Most businesses don’t need reinvention. They need a partner who understands provenance and can extend early foundations into considered advertising, campaigns, presentations, and real-world assets.
That’s the work we do: build what moves you forward.
89+
Brands Partnered With
22+
Industries Served
TEAM
Former is independently run by Chi Lee.
It is shaped by a decade of her former experience in strategy consulting, creative direction, and design advisory.
The studio is supported by a scalable network of designers, developers, and trusted collaborators brought in as projects grow.
Spark
Spark is a modern brokerage platform built to help brokers scale faster, reduce backlog and build the insurance business of their dreams.
Brand Production
Digital and Social
Data Visualization
Sales Enablement
The Challenge
Spark had just gone through a major brand refresh, and there was a wide gap between the new identity and the assets still in circulation. The challenge was broad—ads, events, presentations, print. The goal: bring everything into a cohesive visual language while creating a scalable system.
Bringing the Brand to Life
As the company’s lead design partner, Former drove the brand transition by producing a wide range of high-impact assets across digital + web, campaigns, presentations, events, and print. Each channel presented distinct creative and technical demands: presentations needed structured storytelling, reports required accessible data visualization, social posts needed to distill ideas into seconds-long impressions. Keeping these surfaces unified while solving different problems in each was a core part of translating the brand into real-world use.
Creating Long-Term Value
Over time, the work matured alongside the company, expanding its visual breadth and keeping the identity current. What began as one-off executions developed into a flexible system of templates and components—presentation frameworks, event materials, email structures, and sales tools—that allowed the team to produce new assets quickly and consistently. The result was a durable creative foundation that future designers could build on while maintaining the integrity of Spark.
Other Projects
Services
Brand Design Extension
Presentation & Pitches
Digital & Social
Print & Out-of-Home
Data Visualization
Sales Enablement
Integrated Campaigns
Templates & Toolkits
ABOUT
Former has a simple belief: where you’ve been gives your next move its shape.
Every brand has a past, a trajectory, and an evolving identity. We’re familiar with this arc and know when a shift is on its way. Most businesses don’t need reinvention. They need a partner who understands provenance and can extend early foundations into considered advertising, campaigns, presentations, and real-world assets.
That’s the work we do: build what moves you forward.
89+
Brands partnered with
22+
Industries served
TEAM
Former is independently run by Chi Lee.
It is shaped by a decade of her former experience in strategy consulting, creative direction, and design advisory.
The studio is supported by a scalable network of designers, developers, and trusted collaborators brought in as projects grow.