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Galileo
Galileo is a technology-enabled healthcare delivery company redesigning how care is provided, with the goal of making it more accessible, affordable, and human.
Brand Production
Digital Assets
Social Assets
Print Material
The Challenge
After a major rebrand, Galileo’s marketing engine was scaling quick. They needed a high volume of assets to drive awareness across four distinct go-to-market channels. Each audience had different expectations, knowledge levels, and aesthetic appetites, requiring design that could simplify healthcare and translate complex value props.
Multi-channelExecution
Former delivered a comprehensive set of assets across key channels—digital, social, and print designed for clarity, speed, and conversion. We continued to optimize the work through performance signals, adding motion and refining the system so it remained cohesive and effective as marketing demands grew.
Other Projects
Services
Brand Design Extension
Presentation & Pitches
Digital & Social
Print & Out-of-Home
Data Visualization
Sales Enablement
Integrated Campaigns
Templates & Toolkits
ABOUT
Former has a simple belief: where you’ve been gives your next move its shape.
Every brand has a past, a trajectory, and an evolving identity. We’re familiar with this arc and know when a shift is on its way. Most businesses don’t need reinvention. They need a partner who understands provenance and can extend early foundations into considered advertising, campaigns, presentations, and real-world assets.
That’s the work we do: build what moves you forward.
89+
Brands partnered with
22+
Industries served
TEAM
Former is a lean, founder-led studio runby Chi Lee.
It is shaped by a decade of her former experience in strategy consulting, creative direction, and design advisory.
The studio is supported by a scalable network of designers, developers, and trusted collaborators brought in as projects grow. No inflated teams, no unnecessary handoffs... only what’s essential to make great work.
Galileo
Galileo is a technology-enabled healthcare delivery company redesigning how care is provided, with the goal of making it more accessible, affordable, and human.
Brand Production
Digital Assets
Social Assets
Print Material
The Challenge
After a major rebrand, Galileo’s marketing engine was scaling quick. They needed a high volume of assets to drive awareness across four distinct go-to-market channels. Each audience had different expectations, knowledge levels, and aesthetic appetites, requiring design that could simplify healthcare and translate complex value props.
Multi-channelExecution
Former delivered a comprehensive set of assets across key channels—digital, social, and print designed for clarity, speed, and conversion. We continued to optimize the work through performance signals, adding motion and refining the system so it remained cohesive and effective as marketing demands grew.
Other Projects
Services
Brand Extension
Presentations
Digital & Social
Print & Out-of-Home
Data Visualization
Sales Enablement
Integrated Campaigns
Templates & Toolkits
ABOUT
Former has a simple belief: where you’ve been gives your next move its shape.
Every brand has a past, a trajectory, and an evolving identity. We’re familiar with this arc and know when a shift is on its way. Most businesses don’t need reinvention. They need a partner who understands provenance and can extend early foundations into considered advertising, campaigns, presentations, and real-world assets.
That’s the work we do: build what moves you forward.
89+
Brands Partnered With
22+
Industries Served
TEAM
Former is a lean, founder-led studio run by Chi Lee.
It is shaped by a decade of her former experience in strategy consulting, creative direction, and design advisory.
The studio is supported by a scalable network of designers, developers, and trusted collaborators brought in as projects grow. No inflated teams, no unnecessary handoffs... only what’s essential to make great work.
Galileo
Galileo is a technology-enabled healthcare delivery company redesigning how care is provided, with the goal of making it more accessible, affordable, and human.
Brand Production
Digital Assets
Social Assets
Print Material
The Challenge
After a major rebrand, Galileo’s marketing engine was scaling quick. They needed a high volume of assets to drive awareness across four distinct go-to-market channels. Each audience had different expectations, knowledge levels, and aesthetic appetites, requiring design that could simplify healthcare and translate complex value props.
Multi-channelExecution
Former delivered a comprehensive set of assets across key channels—digital, social, and print designed for clarity, speed, and conversion. We continued to optimize the work through performance signals, adding motion and refining the system so it remained cohesive and effective as marketing demands grew.
Other Projects
Services
Brand Design Extension
Presentation & Pitches
Digital & Social
Print & Out-of-Home
Data Visualization
Sales Enablement
Integrated Campaigns
Templates & Toolkits
ABOUT
Former has a simple belief: where you’ve been gives your next move its shape.
Every brand has a past, a trajectory, and an evolving identity. We’re familiar with this arc and know when a shift is on its way. Most businesses don’t need reinvention. They need a partner who understands provenance and can extend early foundations into considered advertising, campaigns, presentations, and real-world assets.
That’s the work we do: build what moves you forward.
89+
Brands partnered with
22+
Industries served
TEAM
Former is a lean, founder-led studio run by Chi Lee.
It is shaped by a decade of her former experience in strategy consulting, creative direction, and design advisory.
The studio is supported by a scalable network of designers, developers, and trusted collaborators brought in as projects grow. No inflated teams, no unnecessary handoffs... only what’s essential to make great work.