We are embedded design partners in brand production spanning digital, social, print, out-of-home, and sales enablement. Trusted by fast-growing teams who want their designs to move with them as they scale.
IN GOOD COMPANY
Sample Projects
Project
Augment Code
Brand Extention
See Project
→
Project
Spark Advisor
Multi-year Brand Execution
See Project
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Project
Collection of Presentations
Pitches, Keynotes, Templates
See Project
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Project
Square
Brand Execution - Print & Digital
See Project
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Project
Galileo
Presentation Design
See Project
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Services
Brand Design Extension
Presentation & Pitches
Digital & Social
Print & Out-of-Home
Data Visualization
Sales Enablement
Integrated Campaigns
Templates & Toolkits
ABOUT
Former has a simple belief: where you’ve been gives your next move its shape.
Every brand has a past, a trajectory, and an evolving identity. We’re familiar with this arc and know when a shift is on its way. Most businesses don’t need reinvention. They need a partner who understands provenance and can extend early foundations into considered advertising, campaigns, presentations, and real-world assets.
That’s the work we do: build what moves you forward.
89+
Brands partnered with
22+
Industries served
TEAM
Former is independently run by Chi Lee.
It is shaped by a decade of her former experience in strategy consulting, creative direction, and design advisory.
The studio is supported by a scalable network of designers, developers, and trusted collaborators brought in as projects grow.
